Are some people still confused
about whether you have
a trustworthy marketing plan?
EIGHT
Setting Your Strategy: Practical Sales Planning
Executive Summary
Maybe you don't have a marketing plan, and business is great. But just think how much better it could be with one!
In fact, if your talented, well-trained, highly motivated, and well-coached salespeople are not executing any plan—or worse, executing the wrong one—you are doomed to failure. It's up to you to make sure that you have the right plan for today's market—and that you continually update that plan.
Turn the page for practical tactics you can use to analyze and improve your current plan, or launch the arduous but essential process of drafting one from scratch.
EIGHT.1
Sales and Marketing Planning: Your Road Map to Success
The power of a marketing plan lies in the planning process. A marketing plan is both a managerial tool and a building process. The plan itself is simply the written document that guides the process.
The marketing planning process has eight steps:
- Research the market.
- Segment the market.
- Prioritize the segments.
- Develop a coordinated plan.
- Create a sense of ownership.
- Develop action steps.
- Review and get feedback.
- Revise.
Depending on the needs of your company or its market, there may be more or fewer steps in your planning process. That's because every marketing plan is a unique response to a company's particular opportunities. The process is important because it helps you tailor your plan to your own company.
Setting up a good plan requires you to invest some time in the process. It's going to involve you in a series of management meetings spread out over several weeks.
Greene Training International
P.O. Box 132, Lake Forest, Illinois 60045
Phone: 888 524-5200 Fax: 847 234-2963
Email: info@esalesmanager.com
©2006 Greene Training International
Privacy Policy
|
|---|
